AIM to Partner with UBM on First Virtual AIDC Trade Show

Track & Trace is First 100% Online Exhibition and Conference for this Market

Warrendale, PA -- August 28, 2009 -- AIM, the international association and recognized authority on bar code, RFID, and enterprise mobile computing, recently announced a partnership with UBM International Media, a wholly owned subsidiary of United Business Media plc (LSE: UBM), to launch the Track & Trace Virtual Trade Show, December 2-3, 2009.

The Track & Trace Virtual Trade Show is the first exclusively online exhibition and conference that uses cutting-edge technology to connect a larger community of industry professionals, decision-makers and leading suppliers from the auto ID market, in real time.

Spanning two days, the virtual trade show will include all of the features found at a physical event, including:

• Exhibit Halls complete with interactive exhibitor booths and staff
• An Auditorium hosting live, scheduled presentations
• A Resource Center where white papers, podcasts and informative content can be located
• A Lounge for networking and relationship-building via instant messaging and or group chat
• A Prize Center designed to increase participation by introducing fun

"The Virtual Trade Show is an engaging platform for AIM members to showcase new products and educate end users about new solutions. With our support, the Track & Trace VTS will provide an outstanding venue for the crucial mix of buyers and sellers focused on this exciting marketplace," said Daniel P. Mullen, President, AIM.

"United Business Media has strong ties to crucial attendee industries. We own significant global media outlets in healthcare, food ingredients, pharmaceuticals, chemicals, and channel. With AIM's help, we will deliver a valuable exhibition and conference experience," said Jennifer Jessup, Business Director, UBM.

Available exhibitor packages include a Standard Booth Package, Premium Content Sponsor, and a combination Content Sponsor & Booth Package. For additional information, please contact Matthew Canale, Account Executive, at 609-759-4735 or matthew.canale@ubm.com.

Attendee registration is complimentary and will open in late September. More information is available online.

About UBM

UBM International Media is a wholly owned subsidiary of United Business Media plc (LSE: UBM) a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM offers services in trade shows, online, news distribution, and publishing to customers across the globe. Its brands are represented in more than 30 countries and are organized into specialist teams that serve their business communities helping them excel in their market by working effectively and efficiently. For more information, visit them online at www.unitedbusinessmedia.com.