AIM North America, the trusted industry association for the automatic identification industry, providing unbiased information, educational resources and standards to providers and users of these technologies for nearly twenty years, announced the launch of a new brand identity for the association and its affiliates around the world.
AIM NA's new brand features a logo comprised of bold new colors meant to highlight the diversity of the technologies and organizations that AIM represents globally. The brand identity was created with the input of automatic identification and data capture executives from both U.S. and international markets who spent more than a year involved in a strategic initiative to foster new opportunities as well as enhance recognition, adoption and implementation of innovation within the industry.
In addition to a new logo, AIM NA will introduce a new tagline -- Advancing Identification Matters -- as part of the launch.
"AIM NA is indebted to both the leaders who make up the Board and the talented individuals who dedicated many hours of their time to achieve this outcome," said AIM NA Chief Operating Officer Mary Lou Bosco. "We are all excited to launch this new branding effort, especially because it symbolizes the importance of our industry focus and connects every member within the AIM NA community."